Fun Ways to Expand Your Business

Many people become self-employed so they can have some freedom over who they work with and where, and the hours they work.  Travel lovers can become a digital nomad and travel the world while working.  Expanding your business might seem like a lot of effort, but you can make it more enjoyable.

woman working on laptop outside

Spend more time doing the things you enjoy

If you’ve set up your own business or made the leap and gone freelance, it’s probably because you have a passion for the work you’re now doing. Unfortunately, this comes with tasks you don’t enjoy as much.

If you can afford to delegate these tasks to someone else or find software to help you, it can be worth it. You might save money by trying to do these by yourself, but your time is equally valuable.

If you need a template for an invoice – have a look online and see what options are available, you don’t need to spend hours trying to create your own template from scratch. The payment process and creating invoices is one of the most time-consuming tasks for any growing business, whilst using invoice templates can help you create and send invoices out within minutes, freeing up more time for you to be productive in other areas of your business.

Travel by taking on international clients

The freedom of not working at the same desk every day means you can take advantage of being able to work anywhere you choose. So, you can work with international clients, giving you the perfect opportunity to travel and expand your business at the same time.

You get to meet your clients, learn about the history and culture of different places, and it looks great on your portfolio when you list where your business has worked.


If you’re a social person who loves nothing more than meeting new people, networking means you get to meet and chat with a variety of interesting people. Some will become future contacts or clients, while others may have interesting business operations, which inspire you in your own business.

Working for yourself can be lonely at times, so although networking is still work, it can be a good way to drag yourself away from other tasks and talk to people who face the same challenges and understand the lifestyle.

Think up creative ideas to get press coverage

Getting featured in the press can be costly, but if you’re doing something unique, you might get mentioned for free. If your business is the first of its kind in the local area or offers something which isn’t available anywhere else, it might be considered as a local interest piece.

Alternatively, you can hold an opening event with special discounts, or run a contest that encourages people to post images on social media, of themselves, holding a specific product at your business. While they’re there, they might decide to make a purchase. If not, it’s still good publicity for you or your products. You’ll also get to meet your potential customers and interact with them, to help improve what you offer.

Sometimes it’s easy to get bogged down in the menial tasks and bigger challenges of running a business, you forget why you started. Embracing your creativity and taking advantage of the benefits of working for yourself can be a useful reminder. You can also expand your business at the same time.



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